How Lomond Group Scaled Cloud VoIP with Reapit Integration Across Its Estate Agency Brands
The challenge
As a large UK property group operating multiple estate agency brands, Lomond Group needed a communications platform that could scale across its organisation while delivering a consistent experience. Its legacy telephony system was increasingly complex and lacked the flexibility and integration required to support growth and operational efficiency.
The solution
Having partnered with Global 4 since 2017, Lomond Group worked with Global 4 to migrate from its legacy system to a modern cloud-based VoIP platform. A key part of the project was integration with its CRM, Reapit, enabling improved access to customer information and streamlined workflows. The rollout was delivered across multiple brands and locations with minimal disruption.
The results
The new platform has improved communication and collaboration across the group.
CRM integration has increased efficiency and reduced administrative workload, while branches now benefit from flexible remote and hybrid working.
The solution also provides a scalable foundation to support future growth and has standardised communications across all brands.
Global 4 has been a trusted technology partner to Lomond Group for many years. Their ability to deliver strategic projects at scale, combined with their understanding of our business, has helped us modernise our communications infrastructure and support the continued growth of our brands. The migration to a cloud-based VoIP platform integrated with Reapit has been a significant step forward for our business, and Global 4 played a key role in making that success possible.
Bruce Evans, Lomond Group